The Logo/Poster

Identifying Genre: Film

My brief is to create a short film, and I have chosen horror as I enjoy the genre. To create a successful horror film, I believe that I have to provoke fear in the audience, either by jump scares, terrifying concepts or shocking imagery. At the heart of the genre, the sole purpose is to scare the audience. Other conventions include:

• Isolated setting such as a wood or small urban town.
• Amplified diegetic sounds (e.g. footsteps) along with unsettling non diegetic sounds (e.g. protagonist's heartbeat).
• Editing not in bias of the antagonist. The horror from these films is usually achieved from the unknown, and we therefore don't see much of the antagonist, but when we do, it is sudden and gruesome or we see a shadow move in the background which builds suspense. There are examples of films that break conventions, for example, most zombie films have zombies in the main focus.

Within the genre however, there are many sub genres, all that have there own conventions. As my film will incorporate conventions from found footage films and slashers, I will focus on those


Slasher film often revolve around a person who has either been succumb to trauma or been abused as a child and as a result is insane. A typical storyline of a slasher is a person returns to their hometown and kill those that he thinks deserve it, this is usually a group of teenagers, as they would deem them immoral. The killer succeeds in most murders but may fail and either be taken into custody or killed. An example of this is the franchise 'Halloween' in which a killer institutionalised since childhood escapes from his psychiatric hospital and stalks his sister. His psychiatrist expects his movements and tries to follow him. He kills teenagers as they commit 'immoral' acts and eventually attempts to kill his sister, when he is repeatedly shot and supposedly killed.

Identifying Genre: Radio Advert

I have a clear idea of the film's plot and direction and therefore, have a good sense of the genre. I am creating a found footage/slasher hybrid short film. However, I am not just creating the film. I have to create a poster and radio advert.

In my presentation about about the film, I showed the conventions of horror radio adverts and showed examples, that part of the presentation can be found here:

http://prezi.com/gvmiujpnmz3z/?utm_campaign=share&utm_medium=copy

The radio advert could be exhibited in a number of ways. It can be played by:

• A public broadcast station,
• A commercial station,
• A community station.

My advert would be best suited to specific community station as the audience would likely be horror fans, were I to pick the right station. An example of this would be the station hosted on this website: http://www.horror-theatre.com/ The station discusses horror stories and would be perfect for targeting my audience as the audience would be horror fans. Community radio stations of this type should be my primary focus. The other methods would be impractical as the cost to broadcast an advert would be too high and I would be advertising to a large portion of people who would not be interested. A film advert on a public broadcast station would be out of place, regardless of it's genre.

Furthermore, there are several types of station according to where they are situated and the numbers they reach:

• An international station, 
• A national station, 
• A local station,
• An online station.

The most beneficial choice for me to advertise on would be online, as they are more likely to reach the specific audience I want to advertise to, and would have the largest reach to the specific audience. They are also the most likely to fall into the category of community radio, which also helps narrow down the audience I target.