Identifying Genre: Radio Advert

I have a clear idea of the film's plot and direction and therefore, have a good sense of the genre. I am creating a found footage/slasher hybrid short film. However, I am not just creating the film. I have to create a poster and radio advert.

In my presentation about about the film, I showed the conventions of horror radio adverts and showed examples, that part of the presentation can be found here:

http://prezi.com/gvmiujpnmz3z/?utm_campaign=share&utm_medium=copy

The radio advert could be exhibited in a number of ways. It can be played by:

• A public broadcast station,
• A commercial station,
• A community station.

My advert would be best suited to specific community station as the audience would likely be horror fans, were I to pick the right station. An example of this would be the station hosted on this website: http://www.horror-theatre.com/ The station discusses horror stories and would be perfect for targeting my audience as the audience would be horror fans. Community radio stations of this type should be my primary focus. The other methods would be impractical as the cost to broadcast an advert would be too high and I would be advertising to a large portion of people who would not be interested. A film advert on a public broadcast station would be out of place, regardless of it's genre.

Furthermore, there are several types of station according to where they are situated and the numbers they reach:

• An international station, 
• A national station, 
• A local station,
• An online station.

The most beneficial choice for me to advertise on would be online, as they are more likely to reach the specific audience I want to advertise to, and would have the largest reach to the specific audience. They are also the most likely to fall into the category of community radio, which also helps narrow down the audience I target.